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Streamlining your retail store processes such as pricing,
markdown organisation and inventory management
with Probranding™

Helping clients optimise their retail operations and increase sales

Are you interested in streamlining your retail store processes such as pricing, markdown optimisation and inventory management? Do you want to have your sales staff focused on helping customers to buy?

price markdown We go beyond just delivering best-in-class technology and products. We partner with our customers to address their critical business needs and ensure their success in a competitive and fast evolving environment. We architect, implement and service, complete solutions to address business challenges and meet return on investment expectations. Avery Dennison’s Probranding™ Analysis can identify and implement the right solution for your business, too.

Your benefits

  • Improved efficiency
  • Savings on staff time and effort
  • Eliminating waste and over printing
  • Improved real time data access & connectivity
  • Improved pricing accuracy
  • Improved customer satisfaction
  • Increased sales

1 Avery Dennison Price Remarking study 2009, White Paper "Recover lost margins through efficiency savings"

    What is the challenge?

sales woman shopping

Pricing and barcoding functions not only consume substantial resource within today’s retail environment but are notoriously prone to error. 90% of consumers have found garments not labelled at stores.1


As a result of incorrect labelling or mark down pricing on a particular item, 84% of consumers have left a store without buying what they wanted because of excessive queuing or waiting time.1 Time spent performing these tasks equals lost revenue, and time which could be used helping customers, driving sales.

Avery Dennison’s Probranding™ Analysis, coupled with a proof of concept store trial, pinpoints where efficiencies can be found. Read more about the analysis in our White Paper:

84% of consumers have left a store without buying what they wanted because of excessive queuing or waiting time as a result of incorrect labelling or mark down pricing on a particular item.1

   Remove wasteful processing


Sales periods become easier, markdown campaigns more efficient


avery price markdown label Retailers are paying greater attention to the optimisation of their processes around markdown, sales and promotions. Our survey shows that 80% of store managers think a good markdown and labelling process can increase sales.1
Too often, sales or markdown implementation processes lack control and visibility, resulting in millions of pounds of stock at risk.

In a typical in-store labelling environment backroom or batch printing consists of 17 process steps and involves on average, 30% wastage due to:

  • Out of stock or discontinued product
  • Printing the wrong size or on the wrong format
  • Over printing

A typical Avery Dennison solution involves a 3 or 4 step process, dramatically improving efficiency and accuracy.


Avery Dennison provides products and complete solutions to maximise promotional activities and time spent in front of the customers whilst optimising operational efficiencies.

   Six steps to success


We go beyond just delivering best-in-class technology and products.

73% of store managers would like their company to invest in a system to do markdowns and relabeling tasks in a more efficient way.1 80% of store managers think a good markdown and labelling process can increase sales.1

We partner with our customers to address their critical business needs and ensure their success in a competitive and fast evolving environment.

Following an assessment, and if appropriate, we will provide you with an in-store trial to provide proof of concept and a solid business case for efficiency and cost savings.


Avery Dennison’s Probranding™ specialists can provide you with a comprehensive in-store analysis. Comfortably within a day-long process, the analysis will review and assess your current processes and logistics. Profit from our experience working with 80 of the TOP 100-retailers!

   What do our customers say?

case study desigual

“Using Avery Dennison allows us to streamline the entire labelling process, and we save time when time is especially valuable”

David Kervyn
Retail Director at DESIGUAL

Case study Desigual


cas study datch

“Since we have been using Pathfinder® Ultra® Platinum 6039™ we have increased our efficiency by about 60% and have reduced the time spent on relabelling processes”

Andrea Pachera
Information Director at DATCH

Case Study DATCH


case study mango

“Avery Dennison’s Pathfinder® provided a unique solution with which the barcode of an item can be scanned, the data processed and the labels printed. All these features in a single, easy-touse tool have simplified processes and enhanced efficiency”

Saeid Behniya Sarparast
Responsible for IT Purchases at MANGO

Case Study MANGO



With over 70 years of experience, we have helped many world renowned companies in retail, food and consumer packaged goods, products manufacturing, pharmaceutical, cosmetics and hospitality to implement business critical solutions.

   The choice is yours

Why Avery Dennison?

Avery Dennison are world leaders in product identification and price-marking solutions for the and visibility of your in-store operations. Our Probranding™ specialists have in depth, practical expertise in retail sectors and we work with 90 of the top 100 US retailers.


Leading technologies

Avery Dennison has extensive experience delivering large-scale retail solutions based on barcode and RFID technologies.


Scope to manage major deployments

Avery Dennison has a proven track record in delivering large-scale projects internationally.


Full ROI Modelling

Avery Dennison bespoke consultation and recommendation based upon your specific in-store processes.


Avery Dennison representativeYou’re never far from an Avery Dennison representative:
We are ready for your call!






Avery Dennison bespoke consultation and recommendation based upon your specific in-store processes. You’re never far from an Avery Dennison representative: We are ready for your call!




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