Product Identification & Anti-theft Solutions
Identity and protection for your products
For product labelling and identification, we offer innovative label materials and printing solutions. Having the right printer and consumable when relabelling retail items in a warehouse before going onto the shop floor is vital. Not only does this reduce the time for the items to be available to customers to buy, but it also eliminates walking times, double handling and over printing.
With our hand-held solutions, you can scan, receive and print retail labels in your warehouse or directly in-store. You have them ready when you need them – with no further handling needed.
What labels can do for you
Clear crisp labels project a definitive message to the shopper and enhance the look of the product or shelf. Additionally, tamper-evident label solutions prevent price switching and in-store shrinkage. All of these labels are available in paper or synthetic materials.
Security is in fashion
If you are in the fashion and apparel retail business, retail shrinkage is a very real challenge for you. Retail shrink is estimated to cost up to 2% of retail sales and up to 25% of stores profits. Our embedded disposable security labels at the point of manufacture or packing can reduce shrinkage, deter shoplifting, increase sales and improve profitability.
Benefits of product identification:
- Print on demand, at the product location
- Increase staff availability for customers
- Deter shoplifting
- Improve pricing accuracy
- Perform additional applications such as store transfers, price audits, replacement tags
- Optimise flexibility
Pathfinder® Ultra® 6039™ streamlines the markdown process for Desigual
"Using Pathfinder allows us to streamline the entire labelling process, and we save time when time is especially valuable"
David Kervyn, Retail Director at Desigual
